What We Do
Expert services designed to win business and boost sales
Public relations
& media placements
Strategic, digital PR is more effective than ever before. We'll get your business and services published in the key business, industry and consumer media your customers and prospects read and respect.
We also research and write biz-building articles and white papers on your behalf, establishing expertise and directly driving sales prospects to get in touch, convinced by your reputation and expertise.
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From announcing company news via press releases to actively pitching stories, case studies, speaking engagements, managing crisis communications, and more -- PR will build your business and drive new sales.
Sales StrategIEs &
search engine promotion
Fulcrum can help boost your sales team's tools, provide the latest in cold email strategies and tools, and increase inbound leads through improved sales materials, proposals & RFP's, website copy, and more.
Want to increase your search engine results for potential customers searching for your product or service? We can help optimize your site for Google and web searches, and boost your search results for key terms.
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We also provide insightful, valuable analysis of how your company ranks vs. your competitors on those key search terms. Our content and digital SEO [Search Engine Optimization] can establish far higher online visibility.
communications & writing services
Stand out and simply sound better than your competitors with engaging and convincing writing and communications with your clients and staff.
We improve sales copy, brochures, newsletters, client correspondence, internal messaging to your team, pitches and proposals, and more.
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We can expertly analyze and craft key messages to identify and explain what makes your product or service the best. We also write up case studies and blog posts to convince customers, leads, and even potential employees that you are an expert in your industry, with the best team.
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Be sharper, more professional, and more memorable than your competition. Your sales results, reputation, and bottom line will thank you.
Additional Services
Targeted Proposal Strategy & Copywriting
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We specialize in helping professional service firms, construction and industrial companies that rely on submitting project bids and RFPs to stand out. Stop the customer from diving straight down to the price, and convince them you're the best at what you do with our customized proposal services. Stand out in a cookie-cutter crowd and win more business! We are a certified Qwilr presentation software developer, and have helped clients win millions in business by standing out in the proposal process.
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Content Marketing & White Papers / Articles
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You see articles written by others in your industry in influential magazines, news sites and more - generating them sales, referrals, and a stellar brand reputation. Want in? We craft outstanding content and get it placed in key industry publications, websites, business news and on your own blog or customer-facing publications. Original content also drives your Google ranking, and expert articles impress customers, staff, investors, and potential sales leads. Let us boost your business with Fulcrum's ROI-focused writing and PR.​
Social Media & Blogs
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Have social media channels set up for your company on LinkedIn, Facebook, etc. but not posting content due to lack of time or staff? Have a blog but the articles are poorly written or needing fresh ideas and more frequent postings? It's a vital marketing tool and excellent for SEO, but hard to keep up on. We can provide editing services, or fully generate your social & blog content and keep your customer conversations moving.​
Customer & Employee Communications
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Important client or employee memos, letters, business correspondence with customers -- they matter. Poorly written communications can distract from the message you want heard. At worst, it could damage your reputation or lose you business. Clients rely on us to review, edit, or produce key business documents and marketing material. From cover letters to brochures, sales presentations to company news - great writing equals great outcomes.
Website & Graphic Design Services
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We not only promote and improve your current website, we can help design, build and launch a brand new website from scratch. Get a fresh online image and supercharge your marketing with sharp graphics and an updated, visitor-friendly design. One that truly reflects your company expertise and will impress potential clients. We also offer graphic design services for the full range of marketing needs, from brochures to sell sheets, promotional materials, and more.
They were able to give us a fresh perspective and new ideas on how to better utilize marketing and public relations. (David's) team felt like an extension of our staff.
Marily Rementeria
Co-Founder, Springbrook Software